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Preston's Thoughts on Acne and More
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I'm 52 and just earning my esthetician’s license. Almost everyone in my beauty school class is probably half my age! Am I fooling myself about my chances of succeeding in this career being so old?
At 52, I’m just earning my esthetician’s license & most of my classmates are half my age. Am I too old to succeed?
Douglas Preston
3 days ago1 min read
25 views
0 comments


It makes me nervous when a client asks me about a product, ingredient, or skincare device I haven’t heard of.
It can feel intimidating when a client asks about a product or ingredient you’re not familiar with. But no one can know everything—especially in a fast-evolving field like skincare!
Douglas Preston
Jun 91 min read
32 views
0 comments


I have a couple of clients who never relax during their facials. They like to talk, sometimes even take a call while I’m working on them. What should I do?
Worried that your client is talking too much during their facial? Here's the top tip to ensure they have a great experience.
Douglas Preston
Jun 21 min read
30 views
0 comments


I’m pretty new as an esthetician. The new clients I get say they’re happy with my facials but almost none of them reschedule. Am I doing something wrong?
Discover an easy way to adjust your client consultation, to encourage new clients to schedule another session after their first treatment.
Douglas Preston
May 281 min read
44 views
0 comments


I want to build an acne practice but most of my clients are older. How do I begin?
Worried about building your acne practice with older clients? They can be your best promoters!
Douglas Preston
May 211 min read
24 views
0 comments


The Successful Independent Skincare Practice: 7 Important Business Tips
Ready to Launch Your Skincare Practice? Starting an independent skincare business is a dream for many, but it requires strategic planning.
Douglas Preston
Jan 26 min read
36 views
0 comments


Spa Customer Service: Why It Is More Important Today Than Ever!
Is Customer Service Dead? Although customer service is a common term, what does it mean to those for whom it is intended?
Douglas Preston
Dec 11, 20248 min read
38 views
1 comment


Why Your Employees Resist Change and How You Can Overcome It
Change is inevitable, but resistance is optional. Unlocking change in your spa: How to Navigate Employee Resistance
Douglas Preston
Dec 4, 20246 min read
14 views
0 comments


Increase your gift card and slow product sales!
Holiday Gifting Tip: Unlock Hidden Revenue in Your Spa Inventory Pairing Slow Moving Products with Gift Cards.
Douglas Preston
Nov 20, 20244 min read
19 views
1 comment


Taking the Next Step: Planning a Solo Career in the Skin Care Profession
Thinking of Starting Your Own Skincare Spa? Read This First!
Douglas Preston
Nov 13, 20247 min read
20 views
0 comments


Service Tips from a Customer POV
Ever wondered why some spas leave you feeling serene while others fall short? Little details make all the difference.
Douglas Preston
Nov 6, 20245 min read
17 views
0 comments


Finding and Keeping Your Man: Attracting the Male Spa Client
Unlocking a Hidden Market in the Spa Industry! Surveys show men make up 5-30% of the spa market, how do you find and keep them?
Douglas Preston
Oct 30, 202412 min read
18 views
0 comments


Employee Training Dos and Don'ts
Effective training isn't just about effort; it's about strategy. It's about creating a harmonious, high-performing team.
Douglas Preston
Oct 23, 20245 min read
13 views
0 comments


Do I Need What I Want for My Skincare Business or Spa?
Considering a new device for your spa? The $8,000 machine promises amazing results and easy lease-to-own payments. Sounds perfect, or is it?
Douglas Preston
Oct 16, 20245 min read
13 views
0 comments


Checklist for Expanding Your Spa
Spa Expansion: Worth It or Wallet Wrecker? Expanding your spa is a thrilling milestone, but are you ready for it financially?
Douglas Preston
Oct 9, 20245 min read
13 views
0 comments
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