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It makes me nervous when a client asks me about a product, ingredient, or skincare device I haven’t heard of.
It can feel intimidating when a client asks about a product or ingredient you’re not familiar with. But no one can know everything—especially in a fast-evolving field like skincare!
Douglas Preston
4 days ago1 min read
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I have a couple of clients who never relax during their facials. They like to talk, sometimes even take a call while I’m working on them. What should I do?
Worried that your client is talking too much during their facial? Here's the top tip to ensure they have a great experience.
Douglas Preston
Jun 21 min read
26 views
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I’m pretty new as an esthetician. The new clients I get say they’re happy with my facials but almost none of them reschedule. Am I doing something wrong?
Discover an easy way to adjust your client consultation, to encourage new clients to schedule another session after their first treatment.
Douglas Preston
May 281 min read
41 views
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I want to build an acne practice but most of my clients are older. How do I begin?
Worried about building your acne practice with older clients? They can be your best promoters!
Douglas Preston
May 211 min read
23 views
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About recession worries: Is my skincare business at risk?
Well, yes and no. The key question is, what kind of business do you have and how loyal (and financially secure) are your...
Douglas Preston
Apr 112 min read
12 views
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But I don't like doing extractions! Is that bad???
No, not bad at all. There's no rule that says you have to perform extractions to create a legitimate facial treatment. The question is,...
Douglas Preston
Jan 71 min read
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