Let go of the pressure of “should” and cherish all that you *do* have!
- Douglas Preston
- Jun 24
- 1 min read

If you can, try to remove the idea of “should have” from your thoughts and focus on “I have.”
No one in our profession really knows what they should have or when what they want is supposed to arrive. For example, instead of thinking you should have a full book of appointments after your first year in esthetics (a goal no one can guarantee), think about the business you DO have, even if it’s just a few appointments.
Just because someone on Insta claims to be booked out for weeks or even months, and we have no way to prove that claim, that’s not an example everyone should try to copy. While there’s no rule to how long it will take to fill your schedule what’s more important is the money you’re getting from what you have. And you may never need a full schedule to get what you want income-wise!
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