Douglas Preston was recently featured in Dermascope Magazine discussing an often overlooked topic in esthetics: the reality of client referrals. In this blog, he reflects on why referrals may not always appear as expected, the difference between client loyalty and client advocacy, and what truly contributes to building a stable and successful esthetics practice over time. Read the article and explore a more realistic perspective on professional growth in skincare.

Existing estheticians are making the career look so easy and attractive! Just look at those Instagram and TikTok posts; dancing and singing skincare pros showing off their beautiful spas and treatment rooms, handling their smiling, grateful facial clients in a serene setting.

Steer clear of negative spaces—both online and off. Negativity is easy to find (and fall into), but it only drains your confidence. Seek out positive, uplifting content instead. A little inspiration goes a long way!