I want to build an acne practice but most of my clients are older. How do I begin?

Without having to resort to lots of marketing, begin by utilizing what you have: clients.

Older people have friends, family, and social or professional contacts who may deal with acne themselves or are parents of children experiencing it.

Explain the benefits of your acne treatments to them, especially the emotional relief that comes with clearer skin.

No matter what your esthetics focus is, time and patience are required to grow a successful practice. Stay with it!