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Become an Acne Fighting Superhero

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Preston's Thoughts on Acne and More
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When my acne clients clear they tend to not revisit. Any advice?
Indeed, it is a common occurrence. It is crucial to bear in mind that the majority of acne clients seek our assistance to alleviate or...
Douglas Preston
Jul 10, 20241 min read


Sometimes a new client will bring a skin condition to my attention that I don’t think I can treat successfully. What should I say to her?
Tell her the truth. There’s no shame in declining to service a customer who is seeking skin improvement you don’t have the ability or...
Douglas Preston
Apr 30, 20241 min read


How do I know if I have too many skincare lines for sale in my business?
Look at what’s selling and what’s mostly taking up shelf space (and your money!). Are some skincare lines and products moving quickly...
Douglas Preston
Apr 16, 20241 min read


A client said that my product prices are too expensive. How should I respond?
One must wonder: are the products truly too expensive or just cost more than the potential buyer is willing to pay for them? Did this...
Douglas Preston
Apr 2, 20241 min read


I got a bad review on Yelp I don’t feel I deserved. What should I do about it?
Other than post an apology that doesn’t surrender to guilt, just accept this as an unfortunate feature of serving the public and return...
Douglas Preston
Mar 19, 20241 min read


With social media getting so much attention, is word-of-mouth by clients still an important source of new business?
Yes, yes, YES! I conducted a poll recently asking professional estheticians what their best form of client referral was, listing...
Douglas Preston
Feb 26, 20241 min read
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