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With social media getting so much attention, is word-of-mouth by clients still an important source of new business?
Yes, yes, YES! I conducted a poll recently asking professional estheticians what their best form of client referral was, listing...
Douglas Preston
Feb 26, 20241 min read
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It seems that there are more and more estheticians opening new practices in my area, and it worries me. Should I be?
While it’s never a good idea to be overconfident in one’s competitive edge over other spas and practitioners, your concern should be...
Douglas Preston
Feb 12, 20241 min read
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My best long-time clients rarely ever refer anyone to my services. Am I doing something wrong?
Not likely, otherwise they wouldn’t still be your client! Here’s a useful if disappointing insight for skincare professionals: When we...
Douglas Preston
Jan 29, 20241 min read
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Some of my younger acne clients are telling me about skincare advice they see on social media.
Much of it contradicts my professional advice. What do you suggest? Yep, my teen clients do this all the time. Most of the time my...
Douglas Preston
Oct 3, 20231 min read
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Can I use benzoyl peroxide as a spot treatment for pimples?
While the anti-bacterial benefits of benzoyl peroxide can assist in resolving an active pimple, the product works best when used as a...
Douglas Preston
Sep 26, 20231 min read
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If my acne client won’t follow my home care recommendations, should I keep working with them?
This is a common experience when treating acne clients. Some prefer to seek their own skincare products from heaven knows where, or they...
Douglas Preston
Sep 19, 20231 min read
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