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Become an Acne Fighting Superhero
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Preston's Thoughts on Acne and More
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I'm 52 and just earning my esthetician’s license. Almost everyone in my beauty school class is probably half my age! Am I fooling myself about my chances of succeeding in this career being so old?
At 52, I’m just earning my esthetician’s license & most of my classmates are half my age. Am I too old to succeed?
Douglas Preston
Jun 16, 20251 min read
It makes me nervous when a client asks me about a product, ingredient, or skincare device I haven’t heard of.
It can feel intimidating when a client asks about a product or ingredient you’re not familiar with. But no one can know everything—especially in a fast-evolving field like skincare!
Douglas Preston
Jun 9, 20251 min read
I have a couple of clients who never relax during their facials. They like to talk, sometimes even take a call while I’m working on them. What should I do?
Worried that your client is talking too much during their facial? Here's the top tip to ensure they have a great experience.
Douglas Preston
Jun 2, 20251 min read
I’m pretty new as an esthetician. The new clients I get say they’re happy with my facials but almost none of them reschedule. Am I doing something wrong?
Discover an easy way to adjust your client consultation, to encourage new clients to schedule another session after their first treatment.
Douglas Preston
May 28, 20251 min read
I want to build an acne practice but most of my clients are older. How do I begin?
Worried about building your acne practice with older clients? They can be your best promoters!
Douglas Preston
May 21, 20251 min read
About recession worries: Is my skincare business at risk?
Well, yes and no. The key question is, what kind of business do you have and how loyal (and financially secure) are your...
Douglas Preston
Apr 11, 20252 min read
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