Blog

Existing estheticians are making the career look so easy and attractive! Just look at those Instagram and TikTok posts; dancing and singing skincare pros showing off their beautiful spas and treatment rooms, handling their smiling, grateful facial clients in a serene setting.

Steer clear of negative spaces—both online and off. Negativity is easy to find (and fall into), but it only drains your confidence. Seek out positive, uplifting content instead. A little inspiration goes a long way!

You don’t need to be young, slim, or supermodel beautiful to succeed in esthetics. Most clients value knowledge, empathy, and quality service over looks or personality.

It can feel intimidating when a client asks about a product or ingredient you’re not familiar with. But no one can know everything—especially in a fast-evolving field like skincare!

Worried that your client is talking too much during their facial? Here's the top tip to ensure they have a great experience.

Discover an easy way to adjust your client consultation, to encourage new clients to schedule another session after their first treatment.

Ready to Launch Your Skincare Practice? Starting an independent skincare business is a dream for many, but it requires strategic planning.

Is Customer Service Dead? Although customer service is a common term, what does it mean to those for whom it is intended?

Change is inevitable, but resistance is optional. Unlocking change in your spa: How to Navigate Employee Resistance

Holiday Gifting Tip: Unlock Hidden Revenue in Your Spa Inventory Pairing Slow Moving Products with Gift Cards.

Ever wondered why some spas leave you feeling serene while others fall short? Little details make all the difference.

Unlocking a Hidden Market in the Spa Industry! Surveys show men make up 5-30% of the spa market, how do you find and keep them?