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Become an Acne Fighting Superhero.
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Preston's Thoughts on Acne and More
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Looking for ways to stay positive? Start by managing your digital environment.
Steer clear of negative spaces—both online and off. Negativity is easy to find (and fall into), but it only drains your confidence. Seek out positive, uplifting content instead. A little inspiration goes a long way!
Douglas Preston
Jul 71 min read
Turns out, skincare pros don't have to be supermodels!
You don’t need to be young, slim, or supermodel beautiful to succeed in esthetics. Most clients value knowledge, empathy, and quality service over looks or personality.
Douglas Preston
Jun 301 min read
Let go of the pressure of “should” and cherish all that you *do* have!
If you can, try to remove the idea of “should have” from your thoughts and focus on “I have.” No one in our profession really knows what...
Douglas Preston
Jun 241 min read
I'm 52 and just earning my esthetician’s license. Almost everyone in my beauty school class is probably half my age! Am I fooling myself about my chances of succeeding in this career being so old?
At 52, I’m just earning my esthetician’s license & most of my classmates are half my age. Am I too old to succeed?
Douglas Preston
Jun 161 min read
I want to build an acne practice but most of my clients are older. How do I begin?
Worried about building your acne practice with older clients? They can be your best promoters!
Douglas Preston
May 211 min read
The Successful Independent Skincare Practice: 7 Important Business Tips
Ready to Launch Your Skincare Practice? Starting an independent skincare business is a dream for many, but it requires strategic planning.
Douglas Preston
Jan 26 min read
Spa Customer Service: Why It Is More Important Today Than Ever!
Is Customer Service Dead? Although customer service is a common term, what does it mean to those for whom it is intended?
Douglas Preston
Dec 11, 20248 min read
Why Your Employees Resist Change and How You Can Overcome It
Change is inevitable, but resistance is optional. Unlocking change in your spa: How to Navigate Employee Resistance
Douglas Preston
Dec 4, 20246 min read
Increase your gift card and slow product sales!
Holiday Gifting Tip: Unlock Hidden Revenue in Your Spa Inventory Pairing Slow Moving Products with Gift Cards.
Douglas Preston
Nov 20, 20244 min read
Taking the Next Step: Planning a Solo Career in the Skin Care Profession
Thinking of Starting Your Own Skincare Spa? Read This First!
Douglas Preston
Nov 13, 20247 min read
Service Tips from a Customer POV
Ever wondered why some spas leave you feeling serene while others fall short? Little details make all the difference.
Douglas Preston
Nov 6, 20245 min read
Finding and Keeping Your Man: Attracting the Male Spa Client
Unlocking a Hidden Market in the Spa Industry! Surveys show men make up 5-30% of the spa market, how do you find and keep them?
Douglas Preston
Oct 30, 202412 min read
Employee Training Dos and Don'ts
Effective training isn't just about effort; it's about strategy. It's about creating a harmonious, high-performing team.
Douglas Preston
Oct 23, 20245 min read
Do I Need What I Want for My Skincare Business or Spa?
Considering a new device for your spa? The $8,000 machine promises amazing results and easy lease-to-own payments. Sounds perfect, or is it?
Douglas Preston
Oct 16, 20245 min read
Checklist for Expanding Your Spa
Spa Expansion: Worth It or Wallet Wrecker? Expanding your spa is a thrilling milestone, but are you ready for it financially?
Douglas Preston
Oct 9, 20245 min read
A Strategy for Planning Service Prices
Struggling to price your skincare services effectively? Let's break it down to help create a plan for your pricing.
Douglas Preston
Oct 2, 20243 min read
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