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It seems that there are more and more estheticians opening new practices in my area, and it worries me. Should I be?

Updated: Mar 19

Esthetician opening a new business.

While it’s never a good idea to be overconfident in one’s competitive edge over other spas and practitioners, your concern should be focused on keeping current customers happy rather than fearing the potential thinning out of new ones.

Satisfied clients will drive many miles and tolerate inconveniences if they feel they’re receiving the kind of experience, results, and care they desire.

Their satisfaction builds your reputation, therefore your customer attraction, regardless of how many others near you are hoping to win some of your business.

Keep up the good work!

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