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Preston's Thoughts on Acne and More
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Finding and Keeping Your Man: Attracting the Male Spa Client
Unlocking a Hidden Market in the Spa Industry! Surveys show men make up 5-30% of the spa market, how do you find and keep them?
Douglas Preston
Oct 30, 202412 min read


There's enough business for everyone! (Wrong)
Well, there could be if every esthetician only needed a couple of clients to live on. But the esthetics client market is and has always...
Douglas Preston
Oct 29, 20241 min read


Employee Training Dos and Don'ts
Effective training isn't just about effort; it's about strategy. It's about creating a harmonious, high-performing team.
Douglas Preston
Oct 23, 20245 min read


Do I Need What I Want for My Skincare Business or Spa?
Considering a new device for your spa? The $8,000 machine promises amazing results and easy lease-to-own payments. Sounds perfect, or is it?
Douglas Preston
Oct 16, 20245 min read


Checklist for Expanding Your Spa
Spa Expansion: Worth It or Wallet Wrecker? Expanding your spa is a thrilling milestone, but are you ready for it financially?
Douglas Preston
Oct 9, 20245 min read


I'm an esthetician. Is that enough?
Is your doctor or dentist wrong for staying in their area of expertise? Would you respect your hairstylist less if they don't do...
Douglas Preston
Oct 8, 20242 min read
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